It’s been said that brand is the sum of all the hearts and minds of every person that comes into contact with your company.
It’s been said that brand is the sum of all the hearts and minds of every person that comes into contact with your company. I’ve always liked that reference, and when it came time to rebrand Solamon, I began wondering what the “hearts and minds” had to say about the Solamon brand.
As I sat down with a few Solamon employees and chatted about the company and their experiences working here, it was interesting to see how Solamon had evolved into its own unique identity. Sure, the company had an initial Mission Statement, but to the people involved, whether staff, business partners or customers, the organization had developed its own unique appeal to these individuals. Their gracious stories, although varied, all found common ground and became the foundation of our brand.
And that set a light bulb off in our head, literally.
Going back, electricity’s first practical application was communication, which began around 1840 when Samuel Morse invented the telegraph. However, electricity usage wasn’t widespread until the late 1800s, when the likes of Thomas Edison thrust us into a new age with the invention of the lightbulb. The lightbulb, in particular, profoundly changed human existence by illuminating the night and making it hospitable to a wide range of human activity. Our consumer thirst for electricity was also born of that transformation.
Over the years the lightbulb has taken many shapes and forms, but only recently has the common lightbulb, which we know and love, changed shapes and offered a new function – energy savings. The fluorescent lightbulb is quickly outselling its counterpart on the promise of cutting electricity costs, this of course is a direct correlation to the energy crisis we are facing globally.
Inherently, the fluorescent bulb has become a symbol for a new revolution in the way we, as a global society, approach electricity. Wrapped in that iconography is not only a symbol, but a statement for change that mirrors our own beliefs and where we intend to go developing renewable energy solutions.
The “hearts and minds” of Solamon, all speak of a company supporting the belief that powering entire towns, cities and countries is a possibility using renewable energy. Renewable solar will not only aid in eliminating the region’s dependence on fossil fuels, but ignite a flurry of new activity in the area, creating jobs and new opportunities for citizens.
Yes, we want to power all of those fluorescent bulbs in the islands with clean renewable solar electricity, and as such, our brand was born.
Say hello to Solamon Energy.
The President’s Report is written periodically by Jay Yeo, President of Solamon Energy Corporation, a renewable energy company that develops Solar Photovoltaic power plants for the Caribbean Islands.